Airtel’s Strategic Partnership with Juggernaut to Come to Fruition What’s interesting about this new app is that it will be available to both Airtel and non-Airtel subscribers on iOS and Android. In the beginning, Airtel will offer around 70,000 titles from leading Indian and international authors. The app will also provide newly launched books which will be part of a much more extensive collection. The company has also said that it plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books. To recall, the telecom operator had bought a strategic stake in Juggernaut books back in December 2017. Juggernaut is a popular digital platform to read and discover books and to submit your writings as well. Chiki Sarkar, Co-Founder of Juggernaut Books also spoke about this new app, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.” Airtel Books Pricing and Subscription Details Talking about the pricing of the app, Airtel announced that Airtel Books users would get a complimentary 30-day trial to experience the app and they will be able to access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books. The Reader’s Club which is Airtel Books’ subscription service will offer various subscriptions to the users, and it will be priced at Rs 129 for 6 months and Rs 199 for 12 months. However, you will also be able to buy your favourite titles on a per book basis.
