GTPL Hathway ARPU Takes a Hit GTPL Hathway’s business head of video business and chief strategy officer, Piyush Pankaj, in the Q3 earnings conference told analysts that once the consumers make all the choices for the new tariff regime, the provider will take the data about which packs are selling in the market. It would then combine it with the broadband offerings to start the Giga HD service again. The executive also informed analysts during the Q3 earnings conference saying that the ARPU (Average Revenue Per User) of the company had also taken a hit during this time because of the competition from other operators. The ARPU in this period came down from Rs 450 to Rs 430, thus rendering the effect of the addition of 11,000 new broadband subscribers negligible on revenue. Pankaj said, “We are also providing 5 Mbps, 10 Mbps, 15 Mbps service in the market and there the competition is very high from the wireless side, and the rates are really low right now and to retain the customers we have to give discounts, and the schemes and all those things are pulling down overall ARPU.” Television Post reported this news. Bundled Offerings Will Boost ARPU: GTPL Hathway GTPL Hathway MD Anirudhsinh Jadeja remarked that bundled offerings are a significant way through which the company would convert its customers to GPON to grow the ARPU. He also informed that during the migration process to the new Trai regime, 85% of subscribers have gone on with the suggested DPO packs, and only 15% have curated their channel packs. He also added that the new tariff order would settle by March and by the first week the situation will be clear. Speaking about the margins for the MSOs, he said, “In accounting term, subscription revenue and pay channel are going to increase, and overall placement is going to come down a bit, but overall impact going to be positive at a margin level for MSOs.”a
