Strategised Ott Content Creation Can Rule Pan India Audience
By Divya Dixit, SVP - Marketing & Revenue, ALTBalaji Another quiet weekend with my daughter led us to spend quality time watching her favourite series. What was different this time was the house-help’s interest in the show as well. It was intriguing, to say the least, as she spoke of the OTT shows that she has seen so far. It got me thinking about how OTT platforms can better strategise content creation to cover a PAN India Audience....