New Prices of Tata Sky Set-Top Boxes Revealed According to Tata Sky, the company will offer up to 28% discount on Set-Top Boxes this Diwali season. Tata Sky’ SD Set-Top Box can be picked up for Rs 1,099 and the HD STB is available at Rs 1,299. Before the new tariff regime from Trai came into effect, Tata Sky used to sell the HD Set-Top Box for Rs 1,899, so now it’s available at Rs 600 less, which is a good thing for the consumers and Tata Sky alike. With these new prices, Tata Sky will be looking to increase its subscriber base even further. In the last quarter, Tata Sky has dethroned Dish TV to become the leading DTH operator of India, and with such moves, the company’ subscriber base will only get better. Sadly, Tata Sky’s offer is limited to new connections and not for SD to HD upgrade users. As for the competition, Airtel Digital TV is also selling its HD Set-Top Box at Rs 1,300 and SD STB at Rs 1,100. When it comes to the subscriber base, Airtel Digital TV is third on the list, next to Dish TV despite offering a variety of Set-Top Boxes to the customers. For the unaware, Airtel Digital TV is providing wide-range of STBs to the customers- Airtel Xstream Box, Airtel Internet TV, Airtel Digital TV HD and SD STBs. On the flip side, Tata Sky is offering four Set-Top Boxes to the users- Tata Sky HD, Tata Sky SD, Tata Sky +HD and Tata Sky Ultra High Definition 4K. Do make a note that Tata Sky has slashed the prices of the only HD and SD Set-Top Boxes and the company’s other two STBs are retailing at the same old prices. Tata Sky +HD Digital Set-Top Box is available at Rs 9,300, whereas the Tata Sky Ultra HD 4K Box can be picked up for Rs 6,400. Tata Sky Lacking in the Linear Set-Top Box Segment While Tata Sky has managed to become the leading Direct-to-the-Home (DTH) operator in India, it’s lagging behind the competition in a crucial aspect. Airtel Digital TV launched the Airtel Xstream Box hybrid Set-Top Box last month at Rs 3,999 and the operator was soon followed by Dish TV which brought Dish SMRT Hub to the market last week at the same price of Rs 3,999. Tata Sky is providing just HD and SD Set-Top Boxes to the users and it’s lacking in this segment.
