Wide Range of Gujarati Content The content partnership with ShemarooMe will bring a lot of unique offerings in Gujarati. The content will span across genres like Movies, shows, music, plays, devotional, kids. The partnership will offer fans of Gujarati 400+ latest Gujarati Nataks, blockbuster movies and much more through ShemarooMe. The offerings will also include movies like Chhello Divas, Gujjubhai the Great, Sharto Lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more. Video Will be Key Differentiator: Vodafone Idea CMO ShemarooMe Content to be Available on Vodafone Play and Idea Movies & TV It is worth noting that these content offerings will be available on the Vodafone Play app or the Idea Movies and TV app. Hiren Gada, CEO, Shemaroo Entertainment Limited also remarked about the new partnership, “We are delighted to partner with Vodafone Idea. ShemarooMe has a huge plethora of content across genres and an unmatched offering of Gujarati content catering to the Asli fan of Indian content. Through partnerships like these, we wish to bring our content to the end-customers, and we are sure that the subscribers of Vodafone Play and Idea Movies & TV apps will thoroughly enjoy our offerings.”
