The smartphone maker currently has more than 50 Mi Home stores and 500 Mi Stores across the country and over 4,000 preferred partner stores in 50-plus markets. At present, its rival Samsung leads offline smartphone sales. The company’s Mi.com portal is the third largest e-commerce platform in India. “We’re also launching new categories. Overall, the company is doing exceptionally well in India. From a smartphone business perspective, we are now the No. 1 brand for six consecutive quarters by a huge margin. “For the entire CY 2018, according to IDC numbers, we were almost 30% bigger than the second largest brand. In Q4, we were 50% bigger than the second biggest brand,” Jain added. The company currently has a combined manufacturing capacity of up to three smartphones per second during operating hours and 99% of its phones sold here are made in India. The handset maker launched 500 Mi Stores across 470 villages in 14 states in October 2018. It had said that to cater to the demands of smartphones and TVs in rural areas, it would increase this number to 5,000 Mi Stores by the end of 2019. “The government is super excited about what we’re doing. Officials in Meity ask us what else can we do to facilitate this further. We’re in constant conversation with the “Invest in India” programme too,” The company today introduced its Android Go smartphone – the Redmi Go in India for Rs 4,499. It is a quad-core Qualcomm Snapdragon 425 chip-powered device.
